“Viabilidad comercial del servicio de Automatización Domótica en hogares de Azogues-Ecuador”

Abstract

This study analyzes the commercial viability of the domotic automation service in homes in Azogues, Ecuador. The methodology included a positivist theoretical approach, an exploratory, descriptive, and correlational research design and was carried out at the level of potential service consumers in Azogues. The analysis population comprised 70,054 individuals, and a sample size of 382 subjects was determined using a critical value of 1.96 and a confidence level of 95%. An expert-validated questionnaire was applied to collect the data, and a Cronbach reliability coefficient of 0.760 was obtained, indicating adequate internal consistency of the questions used. The descriptive statistics reflected that the respondents’ responses vary concerning variables such as commercial viability, supply, demand, prices, and marketing. A normality test was carried out where the Kolmogorov-Smirnov test was applied, which indicated that the variables follow a non-normal distribution, so it was decided to use the Spearman correlation test. The results revealed a high correlation and statistical significance between the independent variables (supply, demand, prices, marketing) and the commercial viability of the domotic automation service. These findings were consistent with the reviewed literature and highlighted the importance of supply, demand, pricing, and marketing strategies for the commercial viability of domotic automation services.