La innovación abierta y colaboración estratégica: Impulsores del desarrollo empresarial en la era digital

Abstract

In the business environment, open innovation is essential for achieving success in an agile and effective manner, through cooperation with external organizations or agents for the company’s development. This research aims to analyze open innovation and strategic collaboration as drivers of business development in the digital era. For this purpose, a qualitative research methodological approach with a descriptive scope was established, carried out through a literature review based on the systematic review technique using the PRISMA method for article selection. In the first phase, a total of 3,268 articles were identified. After processing them according to the inclusion and exclusion criteria and adhring to the rigor established by the method, a final selection of 30 publications from the last five years (2019 - 2024) was made. The results show that open innovation implies an adequate and efficient development of processes with external collaboration. Techniques such as crowdsourcing involve a group of people collaborating to optimize these activities. This, together with the manager’s leadership and commitment, plays a crucial role in the effectiveness of open innovation. Finally, implementing open innovation processes and strategic techniques with external collaborators is beneficial for generating competitive advantage, creating value, developing innovative solutions, and meeting people's needs in an increasingly complex and dynamic context. Keywords: open innovation, strategic collaboration, innovation, organizational culture.