Análisis De La Memética En El Mundial De Fútbol Qatar 2022: Caso Selección Del Ecuador.

Abstract

This scientific article aims to analyze memetics in the Qatar 2022 World Cup, considering the material related to the Ecuador national team as a case study, by collecting information through observation and using different types of interviews with experts and specialists in communication and memetics. This research is qualitative, ethnographic, descriptive, and bibliographic. In the new era of communication, the Internet and social networks have become a medium prone to creating new communication strategies — such as memes— leading the way of communicating to a different level. This perspective was adapted by several media in Ecuador, and several of these strategies were used to communicate information related to the participation of the Ecuador national team in the Qatar 2022 World Cup. This paper analyzes the influence, reaction, and interaction caused by the informative meme in the network content consumers, using informative material related to the participation of the Ecuador national team in the World Cup Qatar 2022. It also tries to know whether memes contribute to communication with a good purpose or are simply humorous resources.