Motivación y desempeño laboral en el sector cooperativo en la ciudad de Cañar.

Abstract

This study aimed to analyze the relationship between motivation and work performance in the cooperative sector in the city of Cañar by identifying the motivational factors that influence employee performance and evaluating how these factors translate into better individual and organizational efficiency. Through descriptive research, a questionnaire was used to collect information, administered to a population of 50 employees from the eight entities within the local cooperative sector. The research results revealed a significant relationship between motivation and work performance in the cooperative sector of the city of Cañar since motivated employees exhibited higher performance and efficiency in their workplace. In conclusion, this study highlighted the importance of promoting motivation as a critical element to enhance the work performance of employees and, therefore, the success and growth of cooperatives. Keywords: motivation, work performance, cooperative, employee.