Análisis del discurso periodístico deportivo en la radiodifusión cuencana: caso de estudio: radios la voz del tomebamba y radio activa

Abstract

At present, sports journalism has become one of the most important branches of this profession due to its great acceptance by the audience and also because it monopolizes the most important tournaments in the world. Over the years, the academic training or specialty in this branch has been transcendental, to comply with professionalism in this branch, under the different ethical codes since few are the professional journalists who have become professionalized, and others have relied on experience to stay in the media in our environment. This research was conducted based on the problem of journalistic discourse analysis in the radio broadcasting of La Voz del Tomebamba and Radio Activa in Cuenca. Qualitative research aims to analyze the problem that has incurred the media today, conducting an in depth study, using different techniques and mentioned to experts on social issues.