Administración Estratégica: Impacto en la Sostenibilidad de las PYMEs en el Cantón Cañar

Abstract

Strategic management has become an essential factor for the development and sustainability of small and medium-sized enterprises (SMEs) in highly competitive contexts. In this context, it is essential to analyze the impact of strategic administration on the sustainability of SMEs in Cañar Canton, identifying the main organizational, strategic, and contextual factors that affect their permanence and development in the market. The research has a quantitative approach, with correlational scope and field design. A probabilistic random sample of 225 companies was taken from a population of 542, using a structured questionnaire of 73 items on a Likert scale to measure the frequency of strategic practices in the dimensions of formulation, implementation, and evaluation of the strategy for business sustainability. The results show that although most SMEs apply basic elements of strategic management, weaknesses persist in the formalization of policies, allocation of financial resources, and incorporation of technological innovation. However, there was progress in leadership and coordination focused on motivation, teamwork, and internal communication, although there are limitations in the integral application of strategies that require effective control to ensure compliance with objectives based on key performance indicators (KPI). The economic and social dimensions of sustainability present greater solidity, while the environmental and strategic ones require greater attention. It is concluded that strategic management is a key instrument to improve internal capacities in the face of external demands of SMEs and ensure sustainability.