Los derechos de imagen, honor y buen nombre frente al uso de las inteligencias tecnológicas artificiales.

Abstract

This article describes the possible violation of personal rights such as image, honor, and good name in the use of artificial technological intelligence with the exploration of the use and application of IA platforms. In Ecuador, although technological advancement has encouraged the development of electronic platforms, it also creates challenges in the protection of these rights. The focus of the work is to prevent violations by regulating and establishing ethical and legal limits for the use of Artificial Intelligence. In the development of this article, a qualitative method was used, based on doctrinal, legal, and comparative analysis with other legislation to review jurisprudence ― national and international regulatory legal frameworks―. The study showed different possible violations of these personal rights, such as the manipulation of audiovisual content and image modification platforms. Thus, some methods were identified to avoid these effects on personal integrity. Once the context and the problem are understood, limiting parameters were proposed based on comparative law, to prevent the violation of the aforementioned personal rights, in which current and new regulations are supported and applied to ensure the appropriate use of a technological platform created by Artificial Intelligence.