Las habilidades blandas como elemento clave para el desempeño de los gerentes de las empresas comerciales en la ciudad de Cuenca – Ecuador: caso parroquia El Sagrario, venta de ropa

Abstract

This case study aims to identify the effect of soft skills on managerial performance. The methodology used is of a mixed descriptive type, involving the inquiry of information sources. Three hypotheses were formulated, and a survey was conducted with a population of 62 clothing sales managers in the parish of El Sagrario in Cuenca, Ecuador. The data were analyzed using SPSS (Statistical Package for the Social Sciences) software (student version) and showed a positive and significant relationship between communication and the managers’ performance with a significance value of 0.007 and motivation with a significance value of 0.006. However, in the leadership variable, there is no influence on the managers’ performance. Thus, it is concluded that motivation and communication have a significant and positive relationship with managerial performance, while leadership does not have an impact in this particular case. This may be attributed to the possibility that the model used does not align with this variable.