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“Análisis de productividad en las ventas del Comercial Salinas Azogues-Ecuador.”
(Universidad Católica de Cuenca., 2023) Merchán Ruiz, Paul Santiago; Ormaza Andrade, Jorge Edwin; 0302809256; ., .
Sales productivity has become an essential factor for companies since it makes it possible to measure each member's contribution and commitment to increasing the company's income. This article aims to analyze sales productivity in Commercial Salinas through sales tracking and statistical data collection to apply strategies for sales growth. This research is developed under a descriptive, cross-sectional, and non-experimental design study. The survey technique was applied to the 30 commercial workers for data collection, and the instrument research was submitted for validation by experts. After the application, it was tabulated and analyzed. The results reveal that the company's leaders offer a good environment to their workers since there is evidence of genuine companionship significantly enhancing teamwork. However, it is necessary to plan and develop periodic training on the products and the different processes so that workers can close sales. Finally, the company must motivate and encourage all members concerning their performance, allowing them to feel that their work is valued and give their best for the company's growth.