Periodismo
URI permanente para esta comunidadhttps://dspace.ucacue.edu.ec/handle/ucacue/14
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Ítem Acceso Abierto Influencia de las Redes Sociales en Adolescentes(Universidad Católica de Cuenca., 2014) Morejón Vásquez, Luis Adrian; BETANCOURTT AGUILERA, MARCIA LAURA; 0302387063SINÍtem Acceso Abierto La Importancia de las Relaciones Públicas en las Empresas Constructoras(Universidad Católica de Cuenca., 2014) Taday Mejía, John Patricio; Chicaiza Yunga, Jaime Lautaro; 0105825962SINÍtem Acceso Abierto Análisis del discurso periodístico sobre la Minería en la Prensa Escrita, Diario el Mercurio(Universidad Católica de Cuenca., 2014) González Aguilar, Tatiana Jackeline; Argudo Palomeque, Fabián Vladimir; 0705182137Ítem Acceso Abierto El uso y manejo correcto de las Relaciones Públicas en las Empresas Privadas(Universidad Católica de Cuenca., 2014) Quezada Urgiles, Pablo Andres; Chicaiza Yunga, Jaime Lautaro; 0106523434SINÍtem Acceso Abierto La influencia del Ciberperiodismo en los Adolescentes(Universidad Católica de Cuenca., 2014) Cáceres Palacios, Christian Felipe; Chicaiza Yunga, Jaime Lautaro; 0104259445Ítem Acceso Abierto Importancia de las Relaciones Públicas Digitales en las Fundaciones de Ayuda Social(Universidad Católica de Cuenca., 2014) Guartatanga Guartatamga, Manolo; Chicaiza Yunga, Jaime Lautaro; 0102122405Ítem Acceso Abierto Construcción de la noticia cultural en el diario El Mercurio de Cuenca y su representación de la cultura en el periodismo escrito(Universidad Católica de Cuenca., 2015) Sarmiento Moscoso, Diana Estefanía; Illescas Reinoso, Diego; 0104990452SINÍtem Acceso Abierto El reportaje como medio de difusión para la promoción del patrimonio cultural material e inmaterial de la parroquia Sayausi del cantón Cuenca(Universidad Católica de Cuenca., 2015) Toledo Toledo, Edwin Fernando; Chicaiza Yunga, Jaime Lautaro; 0104771217Journalistic genres are in the day to-day-of journalism; are indispensable elements it manages to draw the different information that will be announced to the public. Journalism is a race in which the social communicator, in this case the editor has to serve society, searching and analyzing facts or events that occur, second by second, in their environment and apply the different journalistic genres in the structure the information. Cultural heritage, is regarded as the very heritage of the past, with which it is identified and transmitted to the present and future generations, the heritage is classified into tangible and intangible, the first consist of physical objects and can be preserved and restored by some type of intervention and the second is made up their traditions. Sayausi parish is one of the most traditional and important parishes of the province of Azuay, dating from the time of the Cañarís, a settlement of trade between the Coast and the mountains. With the arrival of the Javerian priests in 1908, it was established as ecclesiastical parish with the name of San Pedro de Sayausi, with their assets that enrich their history and heritage church, school Javeriano, its symbols, its attractions, festivals, dances, traditional games, gastronomy and sport.Ítem Acceso Abierto Producción de un manual de uso de lenguaje en las redes sociales Facebook y Twitter para los estudiantes de la carrera de Ciencias de la información y comunicación de la Universidad Católica de Cuenca(Universidad Católica de Cuenca., 2015) Álvarez Galarza, Javier Armando; Argudo Palomeque, Fabián Vladimir; 0105474183SINÍtem Acceso Abierto Fortalecimiento del patrimonio cultural tangible e intangible de la parroquia San Cristóbal del cantón Paute, a través de una revista comunitaria(Universidad Católica de Cuenca., 2015) Saca Saca, Telmo Ramiro; Argudo Palomeque, Fabián Vladimir; 0104265707SINÍtem Acceso Abierto Influencia de las nuevas tecnologías de la información y comunicación social en la radio, La Voz del Tomebamba, y su repercusión sobre los oyentes(Universidad Católica de Cuenca., 2015) García Toledo, Ivonne Estefanía; Argudo Palomeque, Fabián Vladimir; 0106823487SINÍtem Acceso Abierto La comunicación corporativa e institucional en los Gads Municipales(Universidad Católica de Cuenca., 2015) Mora Solís, Lauro Enrique; Chicaiza Yunga, Jaime Lautaro; 0104890181SINÍtem Acceso Abierto La publicidad radial en Cuenca y su etica: Fortalezas y debilidades comunicacionales de la publicidad radial en Cuenca desde la perspectiva de la Ley de Comunicación en Ecuador(Universidad Católica de Cuenca., 2015) Carpio Guevara, Andrés Santiago; Argudo Palomeque, Fabián Vladimir; 0105300453In this research, we will review the contents of several radio advertisements in the city of Cuenca to assess what is the behavior of these, especially since 2013, when he began the life of the Communications Law. For this aspect, will be captured on paper scripts that certain advertisements show the strengths and weaknesses of communication radio advertising in the city. These were obtained after monitoring some FM radios or AM, plus courtesy of producers and radio broadcasters of many years of experience. Within the content, it is concluded that, particularly in a station addressed an audience mostly peasant, this frequented misleading advertising that is, one whose product or service does not have permission, as no public institution has endorsed the legality. In addition, it is displayed how advertising has transcended throughout history, both at national and international level for a review about their role and importance in the social activity of human beings. Among the strengths of radio advertising in the city, from the perspective of the Communications Law, it has detected more interest from broadcasters, producers and control bodies, to guide for correct path media this practice for in this kind of messages. It is also evident that, after the effective date of this law, preparation, imagination, creativity and ethics that carrying out advertising messages has evolved.Ítem Acceso Abierto El acercamiento de las audiencias a través de un Programa de Denuncias en la Televisión Cuencana(Universidad Católica de Cuenca., 2015) Cabrera Bernal, Adán Marcelo; Cordero Coellar, Edgar Vicente; 0104925250In order to make available to the public Cuenca television program, that allows for reporting of problems and to express the community's strengths, this paper entitled "THE APPROACH OF THE HEARING THROUGH A PROGRAM COMPLAINTS ON TELEVISION CUENCA " in which it is stated the theoretical foundation and practice of a television program focused on the community.Ítem Acceso Abierto Producción de documentales televisivos de la diversidad cultural y natural del Azuay(Universidad Católica de Cuenca., 2015) Jiménez Jiménez, Manuel Medardo; Argudo Palomeque, Fabián Vladimir; 0104209366The thesis aims to produce a video of the diversity of natural spaces and customs of Azuay, due to poor promotion and openness to the tangible and intangible province. The intent is to immortalize cultural traditions, skills and habits of eight specific areas of Azuay: Cuenca, San Fernando, Girón, Molleturo, Nabon, Ludo, San Juan and Jima, during the period from October 2014 to February 2015. Filming interviews and photographs, and the second, post-production in the study: to which fieldwork was conducted that included. The film reflected the variety, suitable for the realization of audiovisual products natural environments and indigenous representatives scarce territory.Ítem Solo Metadatos Propuesta de creación de una radio comunitaria para los cantones del sur de la provincia de Chimborazo(Universidad Católica de Cuenca., 2015) Álvarez Piña, Silvia Ximena; Ochoa Ochoa, Ramiro Bolívar; 0604457614The purpose of this research paper is to demonstrate that radio is an ideal means of communication, in scope and coverage. Since its inception, it has had all its evolutions, especially the technical fields and their propositions formats used in broadcasting. From the beginning of the stations to the present, it can identify the existence of two types of stations: trading, whose operation is subject to commercial enterprises or forms that regulate its spaces and community broadcasters, which had their reception in Latin America since few decades, laying the groundwork for the youth and adults currently showing renew interest different areas of Ecuador. One such station, is not considered poor programming, they are the people who take ownership of radio and those who make the grid in each area. With these features, it has demonstrated its interest in having the cantons located in the southern part of the province of Chimborazo, to have a means of communication itself, which has no cost and accessibility in order to make people that look the involvement of young people and adults, according to what is shown by a study in the area through bibliographical research, surveys of the public sector and interviews community radio managers to understand the functioning of the same. The population estimates the probability of forming a community radio station, an information center that can be shared with the other inhabitants. Thus, with the information collected, an implementation plan for the creation of a community radio station and the benefits it will provide to the south of the province of Chimborazo in the cultural and social sphere sector proposed.Ítem Acceso Abierto La integración de las TICS en el proceso de enseñanza aprendizaje en la carrera de comunicación social de la Universidad Católica de Cuenca(Universidad Católica de Cuenca., 2015) Merchán Barrera, María Cristina; León Martínez, Fredy; 0106515273SINÍtem Acceso Abierto El lenguaje en las redes sociales Facebook/Youtube(Universidad Católica de Cuenca., 2015) Sigche Hidalgo, Edgar Eduardo; Chicaiza Yunga, Jaime Lautaro; 0105602775SINÍtem Solo Metadatos La radio online de la UCACUE un nuevo medio alternativo para la Universidad Católica de Cuenca(Universidad Católica de Cuenca., 2015) Brito Cedillo, Ismael Francisco; Cordero Coellar, Edgar Vicente; 0103960183SINÍtem Acceso Abierto Proyecciones de la oferta laboral para profesionales de comunicación social en el área de relaciones públicas en instituciones públicas de Cuenca(Universidad Católica de Cuenca., 2015) Nivelo Guamán, Jorge Marcelo; 0105629190; Chicaiza Yunga, Jaime LautaroSIN
