El reportaje como medio de difusión para la promoción del patrimonio cultural material e inmaterial de la parroquia Sayausi del cantón Cuenca

Abstract

Journalistic genres are in the day to-day-of journalism; are indispensable elements it manages to draw the different information that will be announced to the public. Journalism is a race in which the social communicator, in this case the editor has to serve society, searching and analyzing facts or events that occur, second by second, in their environment and apply the different journalistic genres in the structure the information. Cultural heritage, is regarded as the very heritage of the past, with which it is identified and transmitted to the present and future generations, the heritage is classified into tangible and intangible, the first consist of physical objects and can be preserved and restored by some type of intervention and the second is made up their traditions. Sayausi parish is one of the most traditional and important parishes of the province of Azuay, dating from the time of the Cañarís, a settlement of trade between the Coast and the mountains. With the arrival of the Javerian priests in 1908, it was established as ecclesiastical parish with the name of San Pedro de Sayausi, with their assets that enrich their history and heritage church, school Javeriano, its symbols, its attractions, festivals, dances, traditional games, gastronomy and sport.