Trabajos de Titulación - Administración de Empresas
URI permanente para esta colecciónhttps://dspace.ucacue.edu.ec/handle/ucacue/5
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Examinando Trabajos de Titulación - Administración de Empresas por Autor "0105153647"
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Ítem Acceso Abierto Estudio de factibilidad para la creación de una línea de casacas jeans en la empresa sir`s jeans en Cuenca(Universidad Católica de Cuenca., 2023) Bueno Zumba, Marco Vinicio; Torres Mendoza, Brittney Samantha; Venegas Sánchez, Nube Estefanía; 0105153647; 0105565980A business model helps when incorporating a new product into the market; it is the basis for knowing the behavior and demand of potential users. Sirs Jeans is a company from Cuenca that emerged as a venture and is currently known for its prestigious line of jeans offered to the public wholesale and retail. Companies in the commercial area dedicated to selling and distributing clothes, shoes, and accessories contribute to an important and profitable development in the economy of the city, given that every day, the number of direct and indirect competitors grows more and more, considering the same time the needs and desires of a market that is more and more fickle and demanding. The problem lies in the fact that the company only manages jeans lines, and currently it is not feasible to sell jackets due to the high prices prevailing in the market. Therefore, the objective is to develop a business model that measures the feasibility of producing a line of denim jackets that would allow the company to satisfy customer needs. The methodology used is descriptive since it seeks to deepen at qualitative and quantitative levels, where the inductive method will be applied to study organizational and financial design. In contrast, according to the research, the deductive method induces the analysis of the results showing a return on investment of 37% in 2.75 years.
