Trabajos de Titulación - Ingeniería Comercial
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Examinando Trabajos de Titulación - Ingeniería Comercial por Asesores "Banegas Peña, Tito Max"
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- ÍtemAcceso AbiertoModelos de Gestión para la Elaboración y Producción de Camisas Fernando Torres(Universidad Católica de Cuenca., 2022) Torres Chapa, Carlos Fernando; Banegas Peña, Tito Max; 0105191365The following research work aims to determine the market, technical study, and marketing plan to analyze of the company's profitability: Fernando Torres, which deals with the management model of production and development of formal, sportive, and casual shirts within the city of Cuenca. It is placed in the city's center, in a strategic location. According to the analysis, the business is profitable based on the demand that has these types of products in the citizenship, as people seek to dress elegantly, feel good or look good. This company seeks to position itself in the local, national, and international markets with its brand and impact the textile market. Its designs are at the height of global fashion, with the best national and imported fabrics. According to the analysis of the 100% male respondents, 44% of those surveyed have a fixed salary. Therefore, they are future customers because they like the original design that Fernando Torres offers. The production of shirts, in the company “Fernando Torres”, allows us to know in a closer way each of the processes for the manufacture of a man's shirt and, likewise, helps us to see the role of each of the people who are part of the company, from the administrative function to the operative position.
- ÍtemAcceso AbiertoLa Reactivación Económica en la Ciudad de Cuenca, a través de Alternativas de Emprendimiento en el Sector de la Industria del Helado.(Universidad Católica de Cuenca., 2022) Yuquilima Zeas, Evelyn Patricia; Vásquez Valverde, Thomas Edmundo; Banegas Peña, Tito Max; 0106873003; 0105408769The ice cream marketing and production companies contribute to the development of the economy, which allows the generation of a business model that creates and implements new corporations in the city of Cuenca. The research problem is the lack of spaces for ice cream consumption in the sector, which causes people to go to other places. The project’s objective is to clearly and precisely determine the viability of this business for its implementation, which will contribute to the sector’s economic development by attracting consumers of the product. The methodology is descriptive in the quantitative field, using the survey technique directed to the specific sector. The result obtained about the business idea is feasible within the margin considered, so it is concluded that it is feasible to implement the "BON GOUT" ice cream shop project