Diseño de un modelo de negocio multiservicio para el desarrollo de una aplicación de entregas a domicilio en los cantones Cañar y El Tambo

Abstract

This research aims to design a multi-service business model for the development of a home delivery application in the cantons of Cañar and El Tambo. The study responds to the growing demand for digital solutions for the delivery of products in rural areas, seeking to integrate restaurants and local businesses into an accessible platform. Through a mixed approach (quantitative and qualitative), surveys and interviews were conducted to 17 restaurants, identifying needs and concerns, such as implementation costs, data security, and operational challenges. The proposed application uses a client-server architecture, where the mobile interface is developed in Flutter with a backend in Node.js and data management in Firebase. This structure ensures efficiency, scalability, and security. Key functionalities were defined, such as automatic order reception, delivery geolocation, and online payment methods, to optimize order and distribution processes.