Producción de una revista digital para promover la cultura y las artes en Cuenca

Abstract

This research is qualitative, with the primary objective of producing a digital magazine to promote Cuenca's culture and arts. For this investigation, information collection techniques such as observation, semi-structured interviews, and in-depth interviews were applied to experts knowledgeable in the proposed topic. Currently, digital communication is a process of information exchange that occurs through electronic and digital media. This type of communication can be accomplished through different platforms, such as digital magazines, social networks, and instant messaging. Unlike traditional communication, digital communication permits a two-way process; therefore, interacting and receiving an immediate response is possible. A digital magazine is a powerful tool that enables reaching a worldwide audience, leveraging technology to enrich the reader's experience, facilitating content dissemination, and adapting to the shifting needs of the digital world. Its importance lies in its ability to combine the tradition of magazines with the advantages and possibilities offered by the digital era.