La rentabilidad en los emprendimientos en venta directa. caso: Yanbal en Azogues-Ecuador.

Abstract

Profitability in direct sales is a marketing strategy involving product and service distribution through independent representatives. It is a form of entrepreneurship that has gained relevance in the current economic context, enabling women to venture into their businesses, resulting in significant profits and achieving the company's success. A case study was conducted in Azogues, Ecuador, where primary data were collected through surveys and interviews with ‘Yanbal’ entrepreneurs. The study produced the expected results, with 114 consultants and directors, the majority of whom are satisfied with the credit provided by ‘Yanbal’ to start their businesses. The variables used in the study include profitability, entrepreneurship, direct sales, and Yanbal catalog sales. Additionally, the company employs an information platform to enhance productivity and efficiently reach customers. The benefits of direct catalog sales are primarily based on flexible schedules, autonomy, and profitability, offering up to a 35% discount on products upon reaching the best levels of commercial incentives for consultants. As for the directors, they manage multi-level networks based on their leadership, achieving goals and earning a commission of 11% for their group, along with promotions up the ladder of success. They reach the highest level of recognition (the Yanbal car) to improve the profitability of their entrepreneurs.