Propuesta de estudio de sintonía y recepción de gustos y preferencias de las radios FM en Cuenca

Abstract

This is a qualitative, ethnographic, descriptive and bibliographic research used to propose a study of tuning and reception of tastes and preferences of Frequency Modulation (FM) radio stations in Cuenca. In turn, developing statistics for the media to make changes in their programming grids and contents. The research was done with a literature review based on the existing bibliography and the history of the different tuning studies to nurture the knowledge and strengthen the topic. Interviews were then conducted with media owners, directors, and businessmen who performed these studies and contributed to their improvement, as well as with expert communication teachers, to carry out the proposal's diagnosis. Finally, surveys were used to collect information directly from the listener. Data was tabulated and the results were obtained with the use of statistical formulas.