La comunicación organizacional y su impacto en el desempeño laboral en las empresas del sector comercial, caso salvador pacheco mora Cuenca - Ecuador

Abstract

Companies present problems in organizational communication. Worldwide, it is analyzed that employees are at risk due to their emotional balance; most companies do not care about the stability of their employees, and that is the beginning of the distrust and ethics maintained within a business. In relation to the presented problem, this research aims to analyze the elements of organizational communication and their impact on work performance in the companies of the commercial sector, which contributes to the work team and motivates them to increase productivity with effectiveness and efficiency in the delegated activities. The Salvador Pacheco Mora company is in the city of Cuenca, province of Azuay. This organization is dedicated to the commercialization of quality household appliances. It comprises eight collaborators in different areas; therefore, all employees were used as the population. After collecting the information through the application of the assessment tool (survey), the data are tabulated, analyzed, and interpreted. Consequently, it was found that only 37.50% of the employees believe that effective communication takes place within the designated channels, considering the different types of internal and external communication. Thus, communication deficiencies in some way affect the work performance of 77% of the employees; thus, developing and implementing a communication plan to increase productivity is recommended.