“Gestión del talento humano y su incidencia en el desempeño laboral de las empresas comerciales de Cuenca.”

Abstract

Human talent management has become crucial for companies' sustainable growth and long-term viability, playing a fundamental role in improving job performance and achieving organizational objectives. In this context, this article aims to determine the incidence of human talent management on commercial enterprises’ job performance in the city of Cuenca, Ecuador. The methodology was quantitative, with a descriptive and correlational approach using the analytical-deductive method. The study sample comprised 90 employees from commercial enterprises in Cuenca. The results indicate that among the components of human talent management, skills and motivations positively affect job performance. In summary, it is concluded that human talent management plays an essential role in job performance and the success of an organization. Successfully applying strategies in this area is critical in establishing solid, motivated work environments aligned with organizational objectives.