Reactivación económica en el sector comercial de las MiPymes en Biblián – Ecuador

Abstract

The study aimed to analyze the factors related to the economic recovery of micro, small, and medium-sized enterprises (MiPymes) in the canton of Biblián. The research adopted a quantitative approach, based on the positivist paradigm, with a non-experimental, cross-sectional design and a descriptive-correlational scope. The study population consisted of 1,148 MiPymes registered in the Business License Registry of the Municipal Government of Biblián, from which a probabilistic sample of 288 companies was selected. Data were collected through a structured in-person survey using a 21-item Likert scale, validated by expert judgment and demonstrating adequate reliability (Cronbach’s α = 0.880). Inferential analysis, conducted using Spearman’s correlation coefficient, revealed that the economic recovery of the commercial sector of MiPymes is perceived to be at a medium-to-high level. Furthermore, the results show positive and statistically significant relationships between the level of digital technology literacy and economic recovery, as well as between business association membership and economic recovery. In this regard, the results suggest that strengthening digital capabilities and business cooperation networks is associated with better conditions for a more sustainable and competitive economic recovery in the local area. Results: Once the information was collected, the data were analyzed using IBM SPSS Statistics software (version 27). The results of the descriptive statistics are presented below, which allow for the characterization og the behavior of the variables analyzed in the study sample. Keywords: MiPymes; economic recovery; business digitalization; business collaboration; COVID-19.