Análisis de las artes como medio de comunicación, promoción y difusión cultural

Abstract

This research is qualitative, ethnographic, descriptive, and bibliographic. Through this scientific article, it is intended to contribute and propose information on the arts as a means Of communication, promotion, and cultural diffusion, using the collection of information through the observation method, semi-structured interviews with specialists and artists in the area Of communication, culture, and arts in the cities Of I-Oja and Cuenca, main centers of artistic and cultural issues in the country. The arts, since ancient times, have become a way of communicating and expressing ideas in different ways, as well as showing another side of cities and people strikingly through a specific time and space based on the population 's needs and trends. As future communication professionals, it is crucial to analyze the lack of dissemination Of the arts from different points Of view with experts in the field who can answer the problem to corroborate it and 100k for a solution that can help those involved in the area to make more people aware Of the events they carry out and their purpose.