Análisis del papel de la comunicación en el liderazgo transformacional en el sector cooperativo de la ciudad de El Tambo

Abstract

Strengthening the cooperative sector in Ecuador requires rethinking the role of organizational communication as an axis of transformational leadership, especially in local contexts where trust, participation and cohesion are key factors for sustainability. Within this framework, the research analyzed the role of communication in the implementation of transformational leadership in the cooperatives of the financial sector of El Tambo. The study followed a quantitative approach and descriptive level, applying a structured survey to 16 employees from different hierarchical levels in savings and credit unions. The questionnaire included dimensions related to clarity of communication, participation in decisions, transparency, emotional support, feedback, use of digital tools and motivation. The results show that there is a significant relationship between the quality of communication and the perception of transformational leadership, since clarity in the transmission of the institutional vision, transparency in decision-making and frequent feedback are associated with higher levels of motivation, commitment and trust of employees. Likewise, the emotional support provided by leaders reinforces individualized consideration, while the effective use of digital platforms enhances process agility in processes and team cohesion. In conclusion, communication not only facilitates the application of transformational leadership, but constitutes the axis that makes it possible, by translating into more participatory, empathetic and sustainable management practices within the cooperatives of the El Tambo canton.