Propuesta de un plan de responsabilidad social corporativa para empresas privadas de Morona Santiago

Abstract

This research focused on the elaboration of a corporate social responsibility plan for the company ¨Agroleón Servicios Agropecuarios¨, therefore, it began with a documentary review about the responsible practices that every company must comply with and with this a guide was obtained to carry out this research and subsequent proposal of the plan. The research was carried out through a descriptive methodology with a mixed approach, i.e., qualitative, and quantitative, the first was executed through a literature review that supports the research, in addition to interviews with experts in Corporate Social Responsibility. The quantitative part was carried out through surveys to 81 clients in the canton of Sucúa, province of Morona Santiago. Among the main results found, after the application of a questionnaire to the entity's clients, it was identified that the company carries out little activity in corporate social responsibility issues, and the actions that were carried out such as workshops and training are fulfilled but sporadically. Therefore, based on the above information, a corporate social responsibility plan was executed, which contemplates strategies to improve social responsibility in ¨Agroléon Servicios Agropecuarios¨.