La digitalización empresarial como estrategia de sostenibilidad en las Mipymes del cantón Cañar.

Abstract

Digitization has become a key strategic factor for the competitiveness and sustainability of micro, small and medium-sized enterprises (MSMEs). In this context, this study aimed to evaluate how business digitization and organizational capabilities influence the sustainability of MSMEs in the Cañar canton. A quantitative approach was adopted, using a non-experimental, descriptive-correlational, cross-sectional design. Data collection was conducted using a questionnaire comprising 27 items on a five-point Likert scale, administered to a sample of 100 MSMEs. The instrument showed high reliability with a Cronbach’s alpha of 0.84. The results showed an average level of digital maturity (M = 3.43), with a greater predisposition of human talent toward the use of technologies (M = 3.60) compared to limitations in digital infrastructure and resources (M = 3.18). The inferential analysis using Spearman's rho coefficient showed positive and statistically significant correlations among the variables analyzed. The relationship between business digitization and organizational capabilities was moderate (rho = 0.475**), while the associations between digitization and sustainability (rho = 0.301**) and between organizational capabilities and sustainability (rho = 0.286*) showed low magnitudes. It is concluded that strengthening internal capabilities favors the adoption of technologies and their integration with sustainable practices. This indicates the importance of investing in technological infrastructure, human talent training, and sustainability-oriented organizational management.

Keywords: business digitization, organizational capabilities, business sustainability, MSMEs, digital maturity.