Bailoterapia, factores motivacionales en usuarios de 20-50 años que asisten al parque Miraflores en la ciudad de Cuenca periodo 2025-2026

Abstract

This study aims to identify the motivational factors influencing the practice of dance fitness among women aged 20 to 50 who attend Miraflores Park in Cuenca during the 2025–2026. The study used a quantitative approach with a non-experimental, cross- sectional design and a descriptive scope. The population consisted of 100 female participants selected through non-probabilistic convenience sampling. Data were collected using the Motives for Physical Activities Measure–Revised (MPAM-R) questionnaire, which assesses five motivational dimensions: fitness/health, appearance, competence, social, and enjoyment. Statistical analysis was performed using SPSS software version 25, including descriptive statistics, reliability coefficients, and correlation analysis. The results showed that motivation related to fitness/health had the highest mean score, followed by the enjoyment and competence dimensions, indicating that dance fitness practice is mainly oriented toward physical well-being, personal satisfaction, and self-improvement. In contrast, motivation associated with appearance and the social factor showed moderate and lower scores, respectively. Likewise, positive and significant correlations were identified among the motivational dimensions, highlighting the relationship between competence and enjoyment. It is concluded that dance fitness represents an effective alternative for promoting physical activity and healthy lifestyles in the adult population, and that strengthening the predominant motivational factors is essential to foster adherence and continuity in practice. Keywords: dance fitness, motivational factors, physical activity, holistic well-being.