Estudio de factibilidad para la creación de una planta productora y comercializadora de balanceados para ganado lechero en la ciudad de Cañar

Abstract

The production of balanced foods contemplates an orderly and sequential process, where different food inputs called raw materials are mixed to finally obtain a food product that meets the nutritional requirements of livestock. This research aimed to conduct a feasibility study for establishing a dairy cattle feed production and marketing plant in Cañar. The research carried out is descriptive, explanatory level, mixed approach, non-experimental design, and cross-sectional. The study population comprised farmers in the rural area of the Cañar canton, obtaining a sample of 354 people who were administered a survey. The results show a significant demand for balance, and the aspects of greatest consideration at the time of purchase include price, quality, and customer service. The company’s planned infrastructure will allow it to meet the existing demand in the market niche to which it is directed. Furthermore, the legal and health regulations that govern its development guarantee a quality product. The company’s organization will comprise a general manager, who will work together with a marketing, production, and administrative department. Finally, it is feasible to create a dairy cattle feed production and marketing plant in Cañar because it has the resources, infrastructure and complies with the pertinent regulations.

Keywords: production, research, livestock, demand, company.