“El comercio electrónico en Biblián – Ecuador. Un estudio comparado Pre y Post-COVID”

Abstract

Before the disease outbreak, e-commerce was already on the rise, although its adoption was not yet widespread. However, the situation changed dramatically when the pandemic forced people to adapt to new business ways. Aware of this trend, local companies accelerated their transition to e-commerce to keep their businesses afloat, leading to the post-pandemic consolidation of e-commerce. Therefore, this research aims to determine the pre and post-covid e-commerce in the canton of Biblián - Ecuador. The methodology used is exploratory and descriptive since an analysis of e-commerce before and after the pandemic was developed, accompanied by a market study through a survey application. The data were analyzed and proved useful in determining the causes and consequences of e-commerce in the businesses of Biblián. The results confirm a non-parametric distribution, with an arithmetic mean of 3.85 and a standard deviation of 0.7. In conclusion, the COVID pandemic has accelerated the adoption of e-commerce, which was once considered a developing trend, but today has become an integral part of the business landscape. It has also brought benefits to both consumers and local businesses, transforming the way transactions are conducted and contributing to the region’s economic development.