Análisis de distribución de pallet de la empresa MADERPALLET de la ciudad de Cuenca -Ecuador.

Abstract

Logistics is a fundamental part of a company's operations as it defines how well the resources are managed; poor logistics can be detrimental to a company. Therefore, the main objective of this research is to analyze the distribution logistics problems faced by the company MADERPALLET in the city of Cuenca, Ecuador. A deductive and quantitative research approach was conducted, focusing on a sample of the company's clients who experienced issues related to logistics activities. Through the analysis of previous studies by various authors, four variables that influence logistics problems were identified (geographical location of clients, transportation infrastructure, market demand, and product characteristics). A survey was then conducted for the sample of clients. After analyzing the results, it was concluded that the variables that significantly impact the company are the "geographical location of clients" and "product characteristics." Thus, this study provides a solid foundation for MADERPALLET to implement improvements in its supply chain, focusing on the factors that truly affect its distribution capacity, which will enhance customer satisfaction and competitiveness in the market.