Propuesta de parrilla de Programación efectiva para RTV Clic del Cantón Paute.

Abstract

The present research work consists of a proposal for an effective programming grid for RTV CLICK in Paute. This research proposes the design of a regular programming grid to improve the content of the television channel RTV CLICK of the Paute canton. The programming grid according to the interests of the audience in Paute is based on a previous reception study that allows to know the communicative needs of the viewers. The research is approached from a qualitative perspective and for its development we resorted to methods such as literature review and documents, also applied the survey, interviews and focus groups that strengthened the analysis. The data obtained allowed to identify the interests that the audience expects to find on television while strengthening the television genres and contents that strengthen the programming and are related to the problems that affect society, as well as reporting on local history, customs and traditions, culture, idiosyncrasy, music, recreation programs, technological advances, sports and more.