Propuesta de parrilla de programación efectiva y estudio de audiencia para el consumo de programas televisivos, estudio de caso, gema tv

Abstract

The present research set up to improve the GEMA TV grid programming in the Camilo Ponce Enrique canton, which takes as a framework reference the relationships established between social change, television genres evolution and ethnographic vision. To face the low rating problem and exceed expectations with the proposal to establish a new grid programming and improve the issuer and receiver empathy. This is proposed in order to optimize the television programs consumption and increase the effective audience within the canton, Given the television communication growing need in the multiple virtual platforms, it is necessary to improve the GEMA TV grid programming to reinforce the channel as a medium mass that covers the audience information needs, since we have the social need to communicate, but likewise the channel priority goes from the informative to the cultural. That serves to inform, communicate, educate and entertain. The reason for approaching the study of an effective grid programming will be explained and it is proposed to generate new programs with varied contents to satisfy the GEMA TV channel audience needs.