Un estudio descriptivo de la motivación laboral en la Cooperativa de Ahorro y Crédito Yuyay Ltda.

Abstract

This research describes the work motivation of the collaborators of the Yuyay Ltda.’ Savings and Loan Association, through a mixed methodology that incorporates the quantitative approach, applying structured questionnaires in the principal agency, and the agencies in El Tambo, at the Bus Station in Cañar, and Suscal. Key indicators related to the organizational context, wage equity, feedback, autonomy in decision-making, intrinsic and extrinsic recognition, as well as working conditions, were evaluated. The results showed similarities and differences between the agencies, highlighting strengths in institutional membership and in the perception of support from leaders, which are factors that strengthen commitment and internal cohesion. However, weaknesses were identified in pay equity and the balance between professional and personal life, in addition to gender gaps and limited access to training programs, which generate inequality in professional development opportunities. These factors negatively impact motivation and the perception of organizational justice. In conclusion, work motivation in the cooperative context must be addressed comprehensively, considering both tangible and intangible factors, to understand its complexity and propose strategies that promote the well-being of workers, strengthen the organizational climate, balance the needs of collaborators with strategic objectives, and consolidate long-term institutional sustainability.