“Factores asociados a la innovación de un modelo de negocios – Mipymes, en Azogues – Ecuador”

Abstract

The business models innovation that support the actions of business organizations is a reliable and accessible alternative that significantly increases the probability of being successful and profitable. Objective: To determine the factors associated with business model innovation in MSMEs (Micro, Small, and Medium-sized Enterprises) in the city of Azogues-Ecuador. Methodology: This study was exploratory, descriptive, and correlational, and cross-sectional and used a non-experimental design and quantitative approach. The population of the present research consisted of 205 members of the Chamber of Commerce in Azogues. A sample of 133 was considered, and a survey (Likert scale) was administered to them. Results: Eighty-four percent of the Chamber of Commerce and Industry members in Azogues have an intermediate level of innovation in their operations. In contrast, 12% have a high level, and 5% have a low level. Conclusions: The decision of commercial MSMEs in Azogues-Ecuador, to innovate their business model depends largely on market orientation, financing, and competitive advantage. This situation contemplates savings and favors a new value proposal for the products and/or services offered, considering the new demands and needs of a market niche, allowing them to become more efficient and sustainable companies.