“Estrategias tecnológicas en la PYMES “BM Tires" con el proceso de reclutamiento de personal en la ciudad de Cuenca”

Abstract

This study aimed to propose the implementation of technological strategies in the human talent management at the company “BM TIRES,” located in the city of Cuenca, Ecuador, to improve and optimize the organization’s recruitment, selection, and training processes. The study was conducted using a non-experimental design and employed a mixed-methods approach, combining quantitative and qualitative methods to provide a more comprehensive understanding of the research problem. For data collection, surveys were conducted among both employees and company executives, supplemented by a review of institutional documents related to human talent management, which enabled an analysis of the current state of internal processes. The results revealed that most employees have a positive attitude toward incorporating technological tools into human talent management. More than fifty percent of respondents indicated that the implementation of digital tools would simplify and improve recruitment processes and performance evaluations. In conclusion, the study demonstrates that integrating technological strategies into human talent management would improve organizational efficiency, optimize hiring processes, and strengthen the company’s competitiveness in response to the demands of an increasingly dynamic and digital business environment.