Diseño de un plan de inversión para un SPA de mascotas domésticas, en la ciudad de Azogues

Abstract

Knowing that pets are considered as one more member of the family and that currently there are various ways to satisfy their needs in terms of food, clothing, health, fun and training; The implementation of a pet spa in the city of Azogues has been deemed necessary. The methodology used is exploratory and descriptive, since a market study was carried out, through the application of a survey, whose data were analyzed and were useful to determine variables regarding the potential unsatisfied demand, tastes and preferences for this market and the need for a business of this nature. The financial study showed a net present value (NPV) of 64587.68 and an internal rate of return (IRR) of 78%; results that indicate that the project is feasible and should proceed with its execution.