“Evaluación de la gestión administrativa de las microempresas comerciales de la ciudad de Cuenca año 2023”

Abstract

Commercial microenterprises in the city of Cuenca aim to contribute to the economic sector of the Azuay province. The research problem lies in the fact that microenterprises in the commercial sector of Cuenca lack adequate administration since the owners do not manage them effectively. This study aims to evaluate the administrative management of commercial microenterprises in Cuenca to determine the impact of each component. The methodology is quantitative and descriptive, using a survey technique directed to the commercial sector of Cuenca. Information was collected from 81 microenterprises, with planning emerging as the most feasible variable for these businesses. Consequently, this evaluation made it possible to identify the most recurrent administrative process and the lack of implementation of other processes necessary for the effectiveness of each microenterprise.