Innovación tecnológica aplicada y su contribución al crecimiento de las PYMES del Sector Comercial en el Cantón Sucúa.

Abstract

This research analyzes how the application of technological innovation contributes to growth of small and medium-sized enterprises (SMEs) in the commercial sector of Canton of Sucúa. SMEs represent a key economic segment, contributing approximately 13% to the national GDP and generating over 30% of formal employment. Due to the limited availability of local empirical research was to evaluate the impact of technological solutions on business growth. A non-experimental, cross-sectional correlational quantitative design was applied to 26 formally identified and registered SMEs in Sucúa. A 34-item survey using a five-point Likert scale was administered, validated by experts, and demonstrated high reliability. Data were analyzed using descriptive statistics, Pearson correlations, and multiple linear regression via SPSS. The findings indicate that digital marketing (β=0.697; p < 0.001) and inventory management (β=0.214; p < 0.05) are the most significant technological factors contributing to business growth. In contrast, other dimensions such as electronic invoicing and employee training require more concrete implementation processes to demonstrate their impact. These results underscore the need to prioritize investment in digital platforms and automated stock control systems, and support the development of public policies and continuous training programs that promote the digital transformation of SMEs in local contexts. Keywords: Business growth, technological innovation, small and medium-sized enterprises, commercial digitalization