Factores para una gestión empresarial eficiente en los establecimientos de comida rápida en la ciudad de Cuenca

Abstract

The research aimed to establish the factors for the correct management of fast food establishments in the city of Cuenca; to accomplish this goal, extensive bibliographic documentation on previous studies was conducted and was based on three fundamental theories; in addition, a quantitative methodology was used to collect information through surveys, the results demonstrated which management factors are ideal for fast food businesses to be maintained and to achieve success; with this research, it was possible to get accurate information since a significant sample was taken within the city. It is intended to serve as a foundation for further research on the subject to develop concise strategies that support the maintenance of fast-food restaurants and the emergence of new establishments.