Evaluación de las actitudes emprendedoras en futuros gestores empresariales universitarios

Abstract

Entrepreneurship has become a strategic pillar of economic and social development, especially in contexts where young university students promote innovation and job creation. This study aimed to analyze the entrepreneurial profile of Business Administration students at the Catholic University of Cuenca, Cañar Campus, to identify their main strengths and weaknesses regarding their willingness to engage in entrepreneurship. The research adopted a quantitative approach and descriptive design, using a structured survey administered to a sample of 71 students selected from a population of 90, using a questionnaire adapted from the Entrepreneurial Intention Questionnaire (EIQ) by Liñán and Chen, which evaluated criteria such as autonomy, innovation, self-confidence, risk tolerance, need for achievement, attitudes towards entrepreneurship, social influence, entrepreneurial intention, and university education. The results showed strengths in autonomy, innovation, and the need for achievement, reflected in responsibility, creativity, and goal orientation. However, weaknesses in risk tolerance and failure management were identified. It is concluded that students have a favorable entrepreneurial profile characterized by traits such as creativity and self-confidence; however, this potential must be consolidated through training strategies that strengthen critical aspects, such as risk tolerance and decision-making in contexts of uncertainty.