Análisis de la difusión del deporte amateur en los programas deportivos de las radioemisoras en la amplitud modulada de Cuenca

Abstract

This research work ''Analysis of the dissemination of amateur sports in the sports programs of the radio stations in amplitude modulated in Cuenca'' aims at investigating what is related to its beginnings within the communication in the city. The growth has had and generates general radiography of how this branch of journalism is nowadays. To carry out this research work, the qualitative method was used, with the techniques to collect data with interviews and testimonies of professionals dedicated to sports journalism, in addition to expanding some concepts issued by researchers, journalists, and teachers.Sports communication has existed since human beings discovered the game and with it the competition, becoming in these times as the favorite information of the public. Despite the growing interest in political, social, and economic issues, the sport remains a favorite.Sports federations recognize the categoryof amateur to differentiate it from competitions in which only professionals play. To this amateur category belong most of the sports activities that are performed regularly, and their organizations are officially recognized as sports entities, which implies a series of advantages among which sports insurance, which covers any accident that may affect the athlete while exercising his or her activity, stands out.Amateur sport is that practiced on a non-profit basis that is why those who practice it are also called amateurs because they do not use the sports activity as a means of earning a living.