“Influencia de las competencias digitales en los criterios de selección del personal en las MiPymes del sector comercial del cantón Cuenca”

Abstract

In today's digital age, companies are constantly competing with one another, so they implement various strategies to gain a competitive advantage. For micro, small, and medium-sized enterprises (MSMEs), incorporating technological skills and competencies is essential to achieving this goal. Therefore, to evaluate these capabilities, it is necessary to include them in the staff selection process, considering dimensions such as data and information literacy, communication and collaboration, digital content creation, security, and problem solving, which will allow their influence to be determined according to the specific needs and context. This study aims to determine the impact of digital competencies on staff selection criteria in MSMEs within Cuenca’s commercial sector. The methodology used in this study is based on a quantitative, descriptive, and correlational analysis, applying a structured questionnaire survey to 120 commercial MSMEs in Cuenca. The results revealed that problem-solving skills are highly significant in the MSME staff selection criteria, whereas aspects related to communication and collaboration, digital literacy, digital security, and digital content creation are not significant, despite being theoretically justified. It was concluded that MSMEs in Cuenca’s commercial sector require personnel capable of solving problems effectively, as they are in the early stage of digital maturity, thereby prioritizing basic functional skills.