Programa de incentivos y su efecto en la gestión empresarial en la hostería dos chorreras, de la provincia del Azuay- Ecuador 2023

Abstract

Globalization is driving changes in labor, trade, and investment relations, among other business dimensions. Business management continually explores new strategies to improve operational efficiency and strengthen companies' market positioning. In this context, this research aims to design an incentive program as a tool for business management to promote compliance, improve labor productivity, and increase job satisfaction at the “Hostería Dos Chorreras” in Cuenca, Ecuador. A mixed research approach was employed, using survey and interview techniques, which three experts in the field validated. A survey was conducted on a sample of 89 employees selected from a total study population of 114 individuals, with a confidence level of 95% and a margin of error of 5%. Consequently, the results revealed a lack of acceptance of the company's current incentive program, job dissatisfaction, and insufficient personal recognition. The existing approach to incentives has been predominantly economic and shows a clear need for innovation. Therefore, a new incentive program is proposed, focusing on non-economic incentives to align employees’ increased productivity and job satisfaction with more significant achievement of objectives and measure individual and collective results leading to business success.