Propuesta de diseño de señalética del Complejo Pumapungo integrando elementos de tecnología interactiva

Abstract

This research project arose from the need to develop a signage system to help visitors navigate the Pumapungo Complex as they explore its various exhibition halls and the Archaeological Park. This project is necessary to improve the corporate image of the Pumapungo Complex, as there is almost no communication signage to help guide visitors. Currently, the existing signage is unattractive and non-functional, lacks consistency, and is aesthetically unappealing. For these reasons, it is important to improve the signage to contribute to the organization and coherent presentation of the museum, improving the efficiency and aesthetics of the space. Clear and well-placed signage will improve the overall visitor experience, making it more enjoyable and satisfying. In addition, the development of this system aims to integrate contemporary design elements and interactive technologies to create a more dynamic and inclusive experience. By incorporating graphic, typographic, and digital resources, the aim is to reinforce the complex’s visual identity and strengthen its value as a cultural space. The proposal not only responds to a functional need but also to an educational one, guiding and conveying relevant information about the site’s historical and archaeological heritage.