Impacto de las políticas públicas en el desarrollo de las Mipymes en Cuenca entre el periodo 2020-2022

Abstract

This study aims to analyze the impact of public policies on the development of Micro, Small, and Medium Enterprises (MSMEs) in Cuenca between 2020-2022. The methodology used is mixed and is based on interviews with experts in the field, including academics, government officials, businesspeople, and leaders of business organizations, as well as the administration of surveys. These experts were carefully selected to represent various perspectives and expertise regarding the impact of public policies. The methodological process involves establishing clear research objectives, selecting experts with extensive experience in the field of MSMEs, designing an interview guide covering key topics, validating the instrument, conducting individual or group interviews with the chosen experts, and analyzing the data collected to identify recurring patterns and themes. The study concludes that between 2020 and 2022, public policies were implemented in Cuenca to strengthen MSMEs, such as the Organic Law of Entrepreneurship and Innovation and the National Fund for Entrepreneurship and Innovation. In addition, these policies promoted innovation and entrepreneurship by providing fiscal and financial incentives and training and technical assistance programs. For this reason, they significantly impacted sectors like manufacturing, commerce, and services. However, based on the population's perspectives, their acceptance and influence is partial.