Análisis de campañas comunicacionales para la protección animal

Abstract

This thesis aims to raise awareness about animal care among citizens, to support institutions and individuals dedicated to the rescue, care, and dignified treatment of companion animals, and to involve many people in this noble cause. Furthermore, it aims to reach the conscience of the authorities so that they understand that it is a significant issue that needs to be solved. The lack of interest in animal ownership is mainly due to a cultural factor deeply rooted in our society, especially in rural areas. In light of this, it would be easy to ignore the situation, but it represents a serious problem in the region, particularly in Cuenca. Thus, from our position as communicators, it is crucial to undertake work that will gradually yield positive results and slowly eradicate the practice of mistreating animals simply because they are animals. Among the harmful customs present in our society, this is one of the most ingrained, as it concerns living beings that wander helplessly and are prone to unimaginable treatment, sometimes cruel. Cuenca is recognized as one of the most culturally rich cities in Ecuador; however, specific details detract from this reputation. It is time to work harder to uphold that reputation.