Produccion documental televisivo sobre el arte urbano en Cuenca. Producto comunicacional

Abstract

This research project addresses issues of urban art in Cuenca, this audiovisual documentary proposal will serve to publicize the paradigms that have the so-called street art. It was born from the need to disseminate the activities related to urban art that, for some time, has been downplayed by being compared as acts of vandalism within society, rather these cultures deserve to be valued and have their space within the city to produce these artistic expressions, the city of Cuenca is generating alternatives for people engaged in these activities can perform them. Cuenca has an urban population of approximately 400,000 inhabitants. It is recognized as the cultural capital of Ecuador and its historic center is ranked as the most European of the country due to its Spanish colonial architecture of the sixteenth and seventeenth centuries. Due to its geographical location it was named administrative headquarters of the south central region or zone 6 conformed by the provinces of Cañar, Azuay and Morona Santiago (Foros.ec, 2013). Urban art is considered everything that encompasses the different artistic expressions of urban character and reflection of the society that lives in each area, with the advantage of being located in public and busy places, urban art aims to surprise both sporadic and regular viewers. In the production proposal for this documentary, issues related to the narrative structure were addressed as a basic tool in generating quality audiovisual communicative content.