Factores determinantes en la valuación de empresas comerciales de línea blanca de la ciudad de Cuenca en los años 2020 al 2022

Abstract

Trading companies are significant to Ecuador's economy, as they play a crucial role in job creation and economic growth. The research problem arises from the lack of determining the factors influencing the valuation of companies selling white goods. Management requires this calculation, which provides a significant characteristic of the company's value during its operation. This study aims to identify internal factors that determine the valuation of companies engaged in marketing white goods and appliances in Cuenca. In pursuit of this, a non-experimental quantitative research approach was conducted based on information gathering and adopting a longitudinal perspective, analyzing a period from 2020 to 2022. The research highlights the importance of determining factors, such as the gross margin, which exhibits a direct relationship as its increase or decrease has a significant impact. The strength of the asset in that it represents a support for value. Portfolio turnover and income from ordinary activities sustain the company's value. This analysis contributes to strategic decision-making and formulating action plans that optimize the performance of trading companies. Additionally, it helps in gaining a deeper understanding of the factors that impact the valuation of these companies, allowing greater anticipation of changes in the economic environment.