Sede Macas - Administración de Empresas

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Análisis de estrategias empresariales que aplican las MIPYMES agropecuarias de la ciudad de Macas - Ecuador.
(Universidad Católica de Cuenca., 2024) Mejía Velepucha , Joselyn Elizabeth; Ruiz Ruiz, Martha Isabel; 1450013923
Companies dedicated to marketing agricultural products play a determining role not only in the city of Macas, but also in the economy of the province of Morona Santiago. The objective is to determine the most optimal business strategies for the agricultural Mi SMEs in the city of Macas. It has a mixed approach, that is, it is made up of qualitative and quantitative methodology, in addition, descriptive, bibliographic and documentary research was used with a non-experimental design. In addition, surveys were used to obtain research data. Obtaining as results that 96% of the Mi SMEs within the city are profitable, since they have been in the market for more than 16 years. Their main obstacle is the high level of competition, which is why they use 55% of operational strategies, such as customer service. The capital is based on own funds and co-financing. New future strategies will contribute to growth and sustainability, such as innovation and technology, so it is important to take into account new innovations that allow the agricultural sector to create new opportunities locally, nationally and internationally.