Sede Azogues - Administración
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Examinando Sede Azogues - Administración por Materia "Assertive communication"
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- ÍtemAcceso Abierto“Las habilidades gerenciales como herramienta de apoyo a los emprendedores del cantón Azogues-Ecuador”(Universidad Católica de Cuenca., 2023) Nuñez Carangui, Angel Ivan; Solís Muñoz, Juan Bautista; 0302476080; ., .The investigation begins with this research question: Is it possible to develop managerial skills in the commercial sector entrepreneurs in the Azogues-Ecuador canton? A justification was used, which refers to the paradigm, research design, subject, and object of study according to the scientific problem. It reflects a quantitative analysis where surveys among the Chamber of Commerce’s members (211 companies) were applied. It represents a simple random probability sample size of 1.96 of critical value and a confidence level of 95%. As data are more significant than 50 study subjects, the Kolmogorov-Smirnov test was applied, which was statistically significant for a non-parametric distribution. Moreover, correlations were performed with Spearman's method. It was found that Prom_AssertiveCommunication (0.606**) and Prom_Leadership (0.708**) are strongly correlated with the dependent variable Prom_ManagerialSkills, and it is statistically significant because the statistical test is greater than 0.05 p-value. From all the data obtained, it was concluded that the study responds positively to the research problem because it presents essential data obtained by methods applied throughout the research process.