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Impacto de las estrategias motivacionales de la Cooperativa Yuyay Ltda.
(Universidad Católica de Cuenca., 2023) Pichasaca Solano, Flavio Benjamín; Ordoñez Espinoza, Cristina; 030178766-2
Motivation is an emotional factor that forms the positive attitude in a person. It is a topic of relevance in terms of human talent management and a key to determining what motivates organizations to implement action plans and strategies to promote and develop them. Based on this, this research aims to evaluate motivational strategies at the “Yuyay Ltd” Savings and Credit Cooperative and their effectiveness to increase employees’ motivation, job satisfaction, and performance. It was conducted under a qualitative-quantitative approach with a descriptive scope that followed a cross-sectional and field design. For data collection, a survey and questionnaire were applied to the whole population of employees, 45 in headquarters and branches of the cooperative. The results showed that improvement actions should be undertaken regarding factors like salary policies; however, the data showed a reasonable increase in motivation and a sense of belonging to the institution. In conclusion, the strategies implemented by the cooperative have had a positive impact on employees’ performance and job satisfaction, and some actions such as positive feedback and recognition are especially effective. Keywords: motivation, personnel management, job satisfaction, work attitude.