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Integración de la inteligencia de negocios como estrategia de gestión del rendimiento empresarial
(Universidad Católica de Cuenca, 2024) Arce Cuesta, Paco Antonio; Ordoñez Espinoza, Cristina Guadalupe; 0302425061
Nowadays, in the digital era, business intelligence (BI) has become an essential tool for organizations aiming to optimize their performance and remain competitive. For this reason, the objective of the research was to analyze the integration of business intelligence as a business performance management strategy, which involved an investigative approach under the PRISMA methodology for which, the systemic method was used. It was developed through orderly and centralized processes in the documentary collection that allowed the coherent analysis of the integration of business intelligence as a management strategy. The results indicate that business intelligence (BI) significantly improves decision-making by providing accurate and up-to-date data, which reduces uncertainty and risk, and optimizes business processes by identifying inefficiencies and improving productivity, contributing to better financial and operational performance. In conclusion, business intelligence is a powerful tool for business management, and its effective implementation can transform business decisions and operations, providing sustainable competitive advantage and improving long-term performance. Keywords: business intelligence, company, administration, decisions, management